"A billion-dollar agency based on a 99-cent idea. To better allocate scarce marketing dollars, we’ve developed EnfatyliticsTM — our proprietary cross-channel analytics engine. Think of it as X-ray vision to see inside customer behaviors and the forces driving performance. Enfatylitics combines technology and insight to enable strategic, media and creative decisions in real time as the market changes. It also enables predictive modeling that helps drive smart decisions about where and how to invest."
"An agency based on a 99-cent idea. To horde marketing dollars being pulled from traditional media, we've developed Enfartylitics - our proprietary cross-channel analytics engine. Think of it as the ultimate in BS reporting technology. Enfartylitics combines Google Analytics, a 30-day trial of WebTrends and a couple of non-paid interns to create reports that answer none of the questions our clients would find useful. It's main goal is to help us look smart and convince our clients that we can handle their online marketing budgets."