Tuesday, August 19, 2008
Enfartico Spoofs Enfatico
Enfartico (not currently a live site) is an obvious spoof of Enfatico. This blog shares with you the copy/content and images we created for the spoof site. In blog form, you lose a bit of the effect of the completely built-out mock site, but we hope you get a laugh out of it anyway.
Enfartico Home
Enfatico's:
"Building a new global agency required a delicate touch. There were loud noises. Broken rules. Crushed silos. Blown-up preconceptions. In the end, we built something that's never existed before -- a hyper-responsive, truly integrated marketing agency designed from the ground up to create value for our clients. Welcome to Enfatico. We're creativity with vision, strategy with heart, analytics with superpowers. We're a collection of wildly diverse talents reinventing the client-agency model in a zero-legacy environment. In the pursuit of faster and better, we've yet to find a convention we didn't enjoy demolishing."
Enfartico's:
"Building a new global agency required a strong stomach. There were loud noises. Broken wind. Crushed chairs. Blown-up burritos. In the end, we built something that's never existed before -- a hyper-bored, truly unimaginative marketing agency designed from the ground up to create crap for our clients. Welcome to Enfartico. We're creativity with smell, strategy with taste, analytics with super-duper-powers. We're a collection of wildly diverse crazies reinventing the client-agency model in a zero-decorum environment. In the pursuit of cheap and tasty, we've yet to find a taco stand we didn't enjoy eating at."
"Building a new global agency required a delicate touch. There were loud noises. Broken rules. Crushed silos. Blown-up preconceptions. In the end, we built something that's never existed before -- a hyper-responsive, truly integrated marketing agency designed from the ground up to create value for our clients. Welcome to Enfatico. We're creativity with vision, strategy with heart, analytics with superpowers. We're a collection of wildly diverse talents reinventing the client-agency model in a zero-legacy environment. In the pursuit of faster and better, we've yet to find a convention we didn't enjoy demolishing."
Enfartico's:
"Building a new global agency required a strong stomach. There were loud noises. Broken wind. Crushed chairs. Blown-up burritos. In the end, we built something that's never existed before -- a hyper-bored, truly unimaginative marketing agency designed from the ground up to create crap for our clients. Welcome to Enfartico. We're creativity with smell, strategy with taste, analytics with super-duper-powers. We're a collection of wildly diverse crazies reinventing the client-agency model in a zero-decorum environment. In the pursuit of cheap and tasty, we've yet to find a taco stand we didn't enjoy eating at."
Enfartico Enfartylitics
Enfatico Enfatylitics:
"A billion-dollar agency based on a 99-cent idea. To better allocate scarce marketing dollars, we’ve developed EnfatyliticsTM — our proprietary cross-channel analytics engine. Think of it as X-ray vision to see inside customer behaviors and the forces driving performance. Enfatylitics combines technology and insight to enable strategic, media and creative decisions in real time as the market changes. It also enables predictive modeling that helps drive smart decisions about where and how to invest."
Enfartico Enfartylitics:
"An agency based on a 99-cent idea. To horde marketing dollars being pulled from traditional media, we've developed Enfartylitics - our proprietary cross-channel analytics engine. Think of it as the ultimate in BS reporting technology. Enfartylitics combines Google Analytics, a 30-day trial of WebTrends and a couple of non-paid interns to create reports that answer none of the questions our clients would find useful. It's main goal is to help us look smart and convince our clients that we can handle their online marketing budgets."
"A billion-dollar agency based on a 99-cent idea. To better allocate scarce marketing dollars, we’ve developed EnfatyliticsTM — our proprietary cross-channel analytics engine. Think of it as X-ray vision to see inside customer behaviors and the forces driving performance. Enfatylitics combines technology and insight to enable strategic, media and creative decisions in real time as the market changes. It also enables predictive modeling that helps drive smart decisions about where and how to invest."
Enfartico Enfartylitics:
"An agency based on a 99-cent idea. To horde marketing dollars being pulled from traditional media, we've developed Enfartylitics - our proprietary cross-channel analytics engine. Think of it as the ultimate in BS reporting technology. Enfartylitics combines Google Analytics, a 30-day trial of WebTrends and a couple of non-paid interns to create reports that answer none of the questions our clients would find useful. It's main goal is to help us look smart and convince our clients that we can handle their online marketing budgets."
Enfartico Culture
Enfatico's Culture:
"Our ever-evolving think tank. By design, Enfatico will forever remain a work in progress. We’re free of history, so we’re free of constraints. We recruit creative thinkers from nontraditional talent pools. We blur the line between art and science. We’re media-agnostic, idea-agnostic and afternoon-snack-agnostic. We seek out technology that makes us more nimble. We’re open to any idea that gets us closer to each other and closer to our clients and their customers."
Enfartico's Culture:
"Our ever-evolving stink tank. By design, Enfartico will forever remain a work in progress. We're free of history, so we're free of bench-marks. We recruit from other agencies - mainly the ones we are taking our clients business from. We blur the line between business and pleasure. We're agnostic. We think we are better then everyone else no matter what church they go to. We seek out technology that makes us seem cool. We like the idea of getting close with each other, close with our clients, and close with their customers."
"Our ever-evolving think tank. By design, Enfatico will forever remain a work in progress. We’re free of history, so we’re free of constraints. We recruit creative thinkers from nontraditional talent pools. We blur the line between art and science. We’re media-agnostic, idea-agnostic and afternoon-snack-agnostic. We seek out technology that makes us more nimble. We’re open to any idea that gets us closer to each other and closer to our clients and their customers."
Enfartico's Culture:
"Our ever-evolving stink tank. By design, Enfartico will forever remain a work in progress. We're free of history, so we're free of bench-marks. We recruit from other agencies - mainly the ones we are taking our clients business from. We blur the line between business and pleasure. We're agnostic. We think we are better then everyone else no matter what church they go to. We seek out technology that makes us seem cool. We like the idea of getting close with each other, close with our clients, and close with their customers."
Enfartico Clients
Enfatico's Clients:
"Our client list. It’s no secret that Enfatico was born of our relationship with Dell. In fact, much of our underlying structure was created specifically to meet Dell’s insatiable demands for creativity, efficiency and proof of performance. If your needs are as untraditional as Dell’s, you might need an agency as untraditional as ours. Somehow we could find a way to squeeze another logo onto this page."
Enfartico's Clients:
"Our client list. It's no secret that Enfartico was born of our relationship with Dull. In fact, much of our unimaginative structure was created specifically to meet Dull's minor demands for creativity, efficiency and pre-run pasta parties. If your needs are even slightly more then Dull's, you might need an agency other then ours. If we are around long enough to get another client we'll put their logo on this page too."
"Our client list. It’s no secret that Enfatico was born of our relationship with Dell. In fact, much of our underlying structure was created specifically to meet Dell’s insatiable demands for creativity, efficiency and proof of performance. If your needs are as untraditional as Dell’s, you might need an agency as untraditional as ours. Somehow we could find a way to squeeze another logo onto this page."
Enfartico's Clients:
"Our client list. It's no secret that Enfartico was born of our relationship with Dull. In fact, much of our unimaginative structure was created specifically to meet Dull's minor demands for creativity, efficiency and pre-run pasta parties. If your needs are even slightly more then Dull's, you might need an agency other then ours. If we are around long enough to get another client we'll put their logo on this page too."
Enfartico Work
Enfatico's Work:
"Told you we were a startup. Watch this space."
Enfartico's Work:
"Geez, we told you we are a start-up and you come to this page expecting to see some work?!?! Below are just a couple of early ideas."
"Told you we were a startup. Watch this space."
Enfartico's Work:
"Geez, we told you we are a start-up and you come to this page expecting to see some work?!?! Below are just a couple of early ideas."
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